Dori's Moblog

U.S. Design Policy Summit on Tuesday

I'm facilitating the U.S. National Design Policy Summit on Tuesday, Dec. 1, 2009. I'm really excited about the program. I hope that you will watch live from 9:30am to 3:30pm via http://www.ustream.tv/channel/us-design-policy

Program

09:00am–09:30am    
Breakfast reception  (Sponsored by IIDA and SEGD)

09:30am–10:15am    
Greetings, introductions, overview of 2009 accomplishments

10:15am–10:45am    
Guest speaker via video, David Kappos, Director of the U.S. Patent and Trademark Office and a policy adviser

10:45am–11:45am    
Design policy activities assessment exercise

11:45am–01:00pm    
Lunch and the People’s design policy Q&A (Sponsored by IIDA and SEGD)

01:00pm–02:00pm    
2010 Design policy activities prioritization exercise

02:00pm–02:15pm    
Break and the People’s design policy Q&A

02:15pm–03:15pm   
Sharing of triple bottom line design case studies

03:15pm–03:30pm    
the People’s design policy Q&A

03:30pm–04:30pm    
Discussion of activities stewardship and commitments (Closed session)

Transmodern Consciousness

I just wanted to post my presentation from the ICOGRADA conference for those who asked for it. There are three of the many (over something like 15 for 2009) presentations I have given that make me feel really happy:

1. My presentation on the U.S. National Design Policy Initiative at the DMI Conference because it proved that our message is tight and that it is inspirational, not just news. Download DMI_designpolicyprez_lores (PDF 4.5 MB) 

1. My presentation at ICOGRADA for various reasons I will explain below. Download Icograda_IENtransmodern_tunstall (PDF 3.6 MB)
   
2. My upcoming keynote at the Cumulus Conference here in Melbourne because it will be a transdisciplinary performance on Transdiciplinarity with A4 Circus Arts Ensemble. 

My ICOGRADA IEN talk on Transdisciplinary Consciousness and graphic design education really honed my position as a anthro-scholar/design-warrior. As an anthro-scholar, the first part of the talk was very scholarly in content. It described the characteristics of pre-modermity, modernity, and post-modernity as framed by Spanish philosopher, Rosa Maria Magda, who coined the term Transmodernity. It then applied the ideas to the education system in general and then graphic design education specifically. 

Finally, it when through the six design philosophy orientations (business to art, artifact to process, high tech to hand-skills). It was so scholarly that the translator came over to me before the presentation to say that she had difficulty with the concepts. Yet as a design-warrior, I realize that the content of an academic paper is not the same as the content of a presentation. As I walked her through the presentation, she turned to me and said, "This is so simple." Ah, the art of effective communication!! The images in the presentation itself were very beautiful. Most of them were ones I had taken in my travels, including those from Beijing a few days before my presentation.

The second part of the talk was interactive. The advantage of being the last day of presentations is that you have a deep sense of the audience. By the time of the design ed conference, most of the professionals had left and thus the audience was 85% Chinese design students, 10% Chinese design educators, and 5% foreign educators. So I used the second part of my presentation to do informal polls of the students to create their own design philosophy profile and compare it to that of the institution. The polling technique was for them to raise their cameras/camera phones, because it was said that Chinese students do not raise their hand in class. Yet, throughout the conference, I and others observed that they would take photos of each screen. 

It made me happy that they participated in the polling during the conference and even admitted that their programs are not aligned with their design philosophy.

What made me very happy was that the content of my talk resonated with the issues their are struggling with in terms of the role of Chinese culture in the design process. Following my presentation was that of Professor and archaeologist  Zhang Pengchuan of Suzhou University. He spoke about the diversity of China's intangible cultural heritage and how it needs to be protected as living culture to the next generation of designers. My message was in complete harmony with those of the Chinese speakers in terms of being both traditional and modern without the hierarchy implied by the linear progress model of modernity. After the presentations, many people came up to thank me for my words about culture and design education being an act of love. 

It was also the public debut of CIKADA, the Centre for Indigenous Knowledge and Design Anthropology at Swinburne. I think I am going to have a lot of Chinese collaborators with the Centre. 

Dori in Beijing: Commercialism Communist Style

Beijing is fascinating with its contradictions. A Chinese speaker at the conference, Zu Dake, stated that China is torn between two value systems: the authoritarianism of the pre-reform Communist China and the commercialism of contemporary China. This was made most evident when I toured the City a few days ago. While the tour took you to the Forbidden City, Temple of Heaven, and Summer Palace, it also took you to visit government silk, pearl, and tea shops. If you combined a Billy May's infomercial with the sense that if you don't buy something you will not be allowed to leave the country, you would understand the feeling of visiting a Chinese government shop.

They begin with a product demonstration of how silk,  fresh water pearls, and tea are made. 

 

Then they escort you into the show room with your personal sales assistant, who will offer you various incentives to buy products. "The regular price is 3900 RMB, but for you I give special 40% discount, because we are friends." It's like they took a crash course in aggressive sales techniques by watching Al Pacino in Glen Garry Glen Ross. 

When you leave the government shops, there are hawkers at the door to offer you good price on products that you could have bought inside.

Dori in Beijing, first 24 hours

After three fabulous days at the DMI conference in Boston, I am now in Beijing, China for the ICOGRADA conference. No jet lag yet, I did the wonderful thing of getting at traditional Thai massage last evening. I could feel my Yin/Yang channels opening as Nan worked my acupuncture points and aching muscles. I did not sleep at all on the flight to Beijing, but did finish reading two books: Roger Martin's The Design of Business: Why Design Thinking Is the Next Competitive Advantage, who I saw present at AIGA's National Conference the week before, and Stieg Larsson's the Girl Who Played with Fire. Both were excellent ways to spend the flight.

Travel has not been seamless, but everything has worked out in the end. The airline did not have my vegetarian meal, but I had brought snacks just in case. I had given the Hotel car pickup my wrong flight number. I gave the one from LAX to SFO instead of SFO to PEK. While the car service guys was on the phone with the Hotel, I saw my name as his sheets of names slid out of his hands and thus found him. Students and staff at the hotel are very friendly, but it is difficult to community due to language barriers.

The drive from the airport to the City was striking with all the new construction. I don't think any of the trees were more than 5-10 years old. I was surprised by how few vehicles there were on the road until we got closer to the City and the traffic increased. There seems to be a lot of  toll roads from the airport to the City.

The City itself is immerse with its high rise towers. Le Sorbusier's model cities are alive in Beijing. I have not had the opportunity to explore, but will later this afternoon.

Today, I am attending the General Assembly. Or at least the first half of it, the second half I need to take a tour of the Summer Palace. Since Educational members don't vote on Professional member agenda's, it is going to be okay to miss it. I am supposed to take a  full day tour tomorrow, but I may miss it and just take one when the Conference is in full run.

I had a great Chinese breakfast today of vegetable bun, steamed rice in bamboo, peas with picked radish, and boiled egg in tea. I thought I would try the favors of Chinese cuisine before eating the usual yogurt and cereal.

I have to go register now, so more in the evening.

AIGA conference over

Now that the conference is over, I have to fix all my blogging errors. Look for corrections and photos soon. =) Now must sleep before flying to LA tomorrow. Sleep, what is that?

AIGA Make | Think: Command X Final Results

And the winner is...Monina Velard!  (THX for the corrections it is hard to type in situ)

Alison second.

First runner up Ryan.

AIGA Make | Think: Jill Greenberg

Jill Greenberg portraiture... did a photoshoot and decided not to do business as usual. Got a call to shoot John McCain by the Atlantic. Was dressed up to distract John McCain. The assignment was to make a heroic portrait. Did the shoot for expenses only and she owned her pictures. She made a photo of McCain saying "I am a bloodthirsty warmonger." She called photo district news to see the photographs.

She has a series of unflattering images with John Cain. I cannot believe this is how they ended the conference with this, which is so mean spirited. Even if I did not like McCain.

Post conference contemplation: I still can't believe how juvenile the presentation was. Perhaps three years ago, it would have been more resonate, but today. It took me 15 minutes to even understand what the controversy was about.

AIGA Make | Think: David Butler

David Butler, VP of Global Design at Coca Cola. Oversees 450 different brands. On average 25% of people on earth drinks one of his brands everyday. Overseen redesign of cans, etc.

Business conference are not intimidating, Design conferences are intimidating. Don't like the preciousness of design. In 1999, I opted out of "Design." Structure > Behavior > Results is what changed his mind. This is the Sapient influence. Holistic way of systems thinking changed the way he thought. Coke called in 2004. There was so much opportunity. 13 billion dollar brands: 450 total brands, 206 countries, 700K employees, 50 million retailers, 160 million customers, 68 billion dollars. How can we leverage design to double value by 2020?

He is providing a global perspective on today and tomorrow (10 years from today). World will be more complex tomorrow. Think/Do approach is how we think at Coke.

Elite to Open Source, Art and Design to Design and innovation, designing thinks to designing systems, create ideas to create value, national blogs,to national policy, lineal problems to wicked problems, the world of design to the design of the world.

It's not about me or Coca Cola, but about WE. 

Post conference contemplation: There was a major controversy about his talk because of the fact that he works for Coca Cola. There is some incongruence between the sustainable and holistic vision he presented and the company he works for. I am more ambivalent. Meaning, Coca Cola does tend to be responsive to its market and if we pressure them, they respond. I thought it was interesting that he did not say anything about Sapient, because I am sure the holistic vision of design that he has comes from that experience. Highlight of his talk was the shout out he gave to me for missing meeting me to talk about the U.S. National Design Policy Initiative.

AIGA Make | Think: Command X Round 03 near final

Ryan, Allison, and Amina are the final three contestants. They are competing for $1000 cash, Adobe CS4. Punc't posters, iphone, type, and glory. Challenge was to make a statement about Civil Rights that would inspire other people and medium was open. Who will win?

Contestant 01 Ryan: Felt awkward as young white male. His solution was to ask more question and use viral nature of video to ask more questions. "When will we get there?" When will you look me in the eyes?" Beautiful black and white video of people asking when will people learn to see them as human. The questions is how do you incorporate history. He answers that you can tell story online as well. Inspiration was booklet from NAACP was "What are you looking for?" Black and white was mostly to cover the lighting.

Contestant 02 Allison: This was by far the most emotionally charged challenge. Civic Rights is not just a moment in mid-century African American history. Read a poem, asked God how to find enough blankets for the Selma March that was rolled up in a pocket: "the patchwork mountain of rolled-up trust." Created a message that ask you to "Take this risk." Take away says, "You can trust me." Asking you to think about what trust means and how to share it. Website of collection of things that you can trust.

Contestant 03 Amina: Was inspired and moved. civilrightsandme.org...people in here generation. This is what civil rights mean to them. Tags of issues that people care about. View images that people. To treat all human beings with respect, decency and equality. And get responses on a website.

It pisses me off that the judges didn't really address the concept that actually addressed the brief. WTF!

AIGA Make | Think: Chuck Harrison and Ethan Bodnar

Chuck Harrison, illustrious industrial designer, recounts his life. He glosses over the difficulty of finding a job where the job was satisfactorily filled whenever he came to apply. He has traveled around the world. Last couple of years have been riding the crust of the wave, got awards from IDSA, and Cooper Hewitt. Where is life right now...education.

Challenge in education is two groups. Those who walk the walk: make good design to perform with skill and knowledge. And those who can talk the talk: those who can recognize and discuss good design, but not executive. Need to, especially ID, have balance between business, art, and science. It is important that we recognize the global shift where things are outside of the US. Lights his fire to see things in nature.

Ethan Bodnar, young designer from Connecticut. He is speaking/reading too fast to capture his thoughts. Parents were designers and marketers. Met community of designers online, then now have formal education in graphic design in college. Informal education are self initiated. Internet is significant part of his life. Book he compiled is Creative Grab Bag from artist around the world. Changes in education proposed are more history, criticism, and research; culture through liberal arts, social design for human good; informal education, and environmentally-friendly design.

This is a missed opportunity for me because could have had a real discussion about diversity in design, but structured it about age and generations in lives that actually have no connection.

Post Conference contemplation: This was my true What the Fuck!! moment in the conference. Comparing the career of Chuck Harrison to that of Ethan Bodnar was completely disrespectful to Chuck. Chuck has had to carve out an extremely successful career out of an era of racism. He could not get a job because he was black. Ethan Bodnar is a nice kid, but it is key that his Mom and Dad have given him a life of privilege as it relates to a career in design. There were no points of comparison in their careers. What most pissed me off was the disrespect shown by Kurt Andersen to Chuck. His line of questioning "everyone experiences obstacles" was a major WTF!. As long as Kurt is the host of the AIGA conference, I will never attend again. 

 

AIGA Make | Think: Nick Law

Nick Law is from Australia. Was a designer in Sydney and learned how to hate advertising. Went on walkabout in England. Learned to hate advertising. Hated graphic designers because thought helvetica was a concept and made more money than he did. He is funny. Came to US and worked in Interactive with lots of men with food in their beards. Joined R/GA since 2001.

Has production company history so very good at making. Company where practice comes first and theory falls out. Then moved more into strategic thinking. Ended up in advertising more than design. The most important technology is TV, which is about ability to tell a story. They became good story teller because of format. Art director and copywriter would hand off (conceptual) story to someone else to develop. Then moved to system, which they are doing is more like designers. You generally don't have people who can do both. 

Grid X is story --- system  Grid Y is think | make. The interesting place is think system quadrant. All the quadrants are important.

Nike Plus platform is something which is a new media based on understanding of human behavior. It is a design way of thinking. Bring together runners through multiple interactive media, Human Race, is to push people into platform. Use campaign to nourish the platform. It is the interplay of advertising and design. The future is not in silos. Challenges are culture and choreography of talent.

Talked about campaign, thatsnotcool.com. a digital platform to deal with digital stalking and sexting.

He was great and funny in the Aussie way. It was good to see interactive media on the main stage.

AIGA Make | Think: Stefan Bucher

Stefan Bucher, only designer not from New York. =)

Started with film sequence of his work. Beautiful animation of his life work that felt very Monty Python-esque. 

More on the make side of the man/think scale. In reality, he is much more on the think side, which is unfortunate for him because it is like being an alcoholic. Starts out as a good idea. Treats his brain like cranky hyperactive pitbull, take it to the park and wear it out. Tired out, he can tell it what to do. Why he works by himself and incorporated as 344. Company is respectibility force field for his own thought process. He can control the overhead of his company. Being debt free allows him to say no to clients he do not want and yes to projects he want. Harder to do that when you are responsible for someone's salary or someone is over him.

So many of the presentations are show and tell of designers work, which seems less inspiring for me than other conferences which seemed more about ideas and values of design. This reflects my lesser interest in the making side than the thinking side.

Stefan is discussing his Superbowl poster which is hilarious for much of the audience. =) He is a super cool nerd. Star Trek, Star Wars, Dungeons and Dragons, Team logos, binary code, etc.

Echo Park Time Travel Mark: Convenient store that serves the needs of time traveler. Mammoth Chunks. TK brand: Anti-Robert Fluend, Time-Freezy Hyper Slush. He designed store as well as all the products.

100 Days of Monsters Book. Great process of starting with a ink blot and then drawing a monster from the blot. His presentation is greatly interactive between him and the screen. 

He did a segment of monsters on The Electric Company on PBS. He makes great letter forms.

New book: The Graphic Eye of photos by graphic designers from around the world.

Stefan is very funny. There needs to be more humor in the conference.

AIGA Make | Think: Command X Round 02 Results

Bobby and Katherine Walker were eliminated. Winner of the round: Allison.

Final challenge is to make a statement of Civil Rights. Go to the museum and experience it and create a call to action. It needs to be emotional and compelling and can take any form.

AIGA Make | Think: Elizabeth Coleman

Liz Coleman, Design and the Liberal Arts Education.

Thinks a lot about the vast divide between intention and outcome. Conversation is powerful way to education and shape college admissions. How to get perspectives students to tell them about themselves. Often tell students how wonderful the institution is.

Socrates: build a city in speech so that people can see justice. The founders of the US designed a nation based on ideas and the constraints. Nation was created by an act of design. If we're to address today's challenges, we need to redesign the structure of media, justice system, and legislature. 

Liberal arts is tied to ethos of democracy. A liberal arts education is designed to foster a student's broadest intellectual and deepest ethical potential. Traditional education is deeper knowledge about less and less.

Oversimplification of civic engagement is about idealization of the expert, fragmentation of knowledge, technical mastery, and neutrality.

What kind of a world are we making? Should we be making? Can we be making? are questions not asked.

We cannot have a viable democracy made up of experts, zealots, politicians, and spectators.

This is really depressing. Having attended a liberal arts institution, Bryn Mawr College, I understand intimately the value, but her prognosis of the world does not match the current optimism that I feel.

New curriculum is focused on equity, education, the environment, governance, the uses of force, and health. Rhetoric with its emphasis of organizing the world of words and design with its focus on organizing of the world of things. They will keep things open to new possibilities. 

Takes as much energy to do stupid things to do positive things.

Post conference contemplation: It is really unfortunate that the lecturing style of the presentation (medium) really did obscure what was an important message.

AIGA Make | Think: Marissa Mayer of Google

Google focuses on the user and the value of simplicity. She had been the keeper of the homepage. First home page was due to the fact that the main designer did not do HTML. January 2000 did a user study with Stanford students. The first users were waiting for the page to load before doing the rest of the search. Usability insight: Put copyright notice on the bottom of the page. There have been many iterations on the home page. Two weeks ago made the search box bigger and made the type bigger. Searchers started searching 1% more. Found fewer spelling mistakes.

Google lets the data decide. Do split testing with two groups and give them two experiences for usability.

Battle of the Blues: Discovered that the blue on search was different for blue on Gmail. Did test with 41 shades of blue between the Gmail and search blue. Graphs that came back the more green the more abandonment and time to search. The more blue get less abandonment and less time to search.

Latency in design matters. Users have preferences that they cannot articulate. Some changes made reader faster and increased use by 20%.

Google Checkout: Put image on checkout and latency went down 2% and search went down. Drew the image as bitmap style so did not gain latency.

Google news takes 8 seconds to load. Used HTML tables thus it appears to be faster. Broke up into little tables of chunks can see about the fold in 1 second and the rest comes in the other 7 seconds.

Google is in 140 languages. How do they do that? They message on the site that if you don't see your language, then create it. Use crowd sourcing of fans to sign up and volunteer to translate to produce versions in own languages.

Be unexpected: the changing of the logo is unexpected. Little bit of unexpectedness.

Innovation is design is about experimentation.

This was a great and very professional presentation.

Post conference contemplation: I owe design observer an article about the use of data to make design decisions. I think googles ability to do significant user testing at a scale of 41 shades of blue is amazing and provides designers with great knowledge as to the true intentions of their designs. I disagree with the idea that billion dollar business decisions should be made based purely on gut instinct especially if you can get user data to test its impact, not just its aesthetics.

AIGA Make | Think: Command X Round 02

Contestant 01: Ryan did a hand lettered Captain Crunch box that gave adults permission to indulge in eating the cereal.

Contestant 02: Bobby did a pornographic Cap'n Crunch box in dark with his cap over his dong. "You and the Cap'N Make it Hap'n: sexually stimulating cereal. 

Contestant 03: Allison did a groovy 1960s nostalgic Captain Crunch. 

Contestant 04: (female) Emphasized hat and mustache with nice red and blue palette.

Contestant 05: (female) Cereal hat with mustache out of hair. Yellow, white, and orange color palette. 

Who will be deleted? Stay tuned.

AIGA M/T Affinity Session: Design Education for School Age Children

Caroline Payson, director of education Cooper Hewitt National Design Museum.

Because most students will not go to the physical museum, CH had to focus on the intangibles of design mainly design thinking and design process.

Teen Design program: teens get to speed date designers. Graphic Design Workshops. Also do more intense programs where they do college visits or overnights at Design Schools. Students in the intense program have 100% acceptance to elite design schools.

Teacher Training: Program such as Edcouch-Elsa program in Texas. Red Barn Chemical Site: worked with elders, sent samples to EPA, do student presentations to jury (people from town council, principle of school, and CH), they learned how to exhibit their work. At every point, think about the design process. Of two town pop of 2000, 200 people say the exhibition.

City of New Orleans: Design in the future is ground zero. People are going to be making decisions for long time. Brought 40 educators from New Orleans and Brooklyn, NY. The first year it was important to get them out. Used Chinatown because adjacent to Sept. 11 and changing populations.

To get the kids to understand design, you are thinking about the future, using that positive energy.
Design Fair with local partners who can go into class rooms or use studios. End every year with the design fair like science fair with the local partners.

St. Bernard Parish, New Orleans: Chalmette high school redid their courtyard through students design thinking and working in science class to understand the pumps of how they got flooded.

Have done three years of evaluation. more engaged and active learners, improved wrting, problem solving, and presentation skills. Enhanced collaboration and more positive attitude and involvement. 

12 major project cities.

Educator resource center: Every educator gets a stipend, need to create curriculum lesson plans and place on the site. 300 videos. Are going to create first unit on sustainable design. Have 1000s of educators, 1000s of education threads...

Next step is to build out website. Working in places that have primarily underserved populations, 88% black and latinos. We are probably connecting to more underserved communities within AIGA. Peer to peer, virtual mentoring, etc.

Martin Rayala, Kutztown University

1. Design
2. Design education
3. Design education in schools
4. Design education in schools as part of regular instruction taught by qualified teachers

He focuses on the fourth item. The visual world is massive and only small part being introduced in fine arts. If we could get people to understand the importance of the visual world, they can develop greater visual literacy. The are four pieces of visual literacy: art, visual culture, design, and visual communication. Visual communication is not universally accepted, there is determined effort to keep vis com out of school.

Big question: What should students know and be able to do?  General education core: Knowledge (content) is group Common Core. Skills such as critical thinking etc. is Partnership for 21st Century, tools is No Child Left Behind, and religious institutions focus on Dispositions.

• Knowledge and Color: Getting color wheel in elementary, high school. But not RGB or Pantone. Content is not enough.
• No Child Left Behind focused on the tools of numbers and words, but what about images and experiences. 
• Skills are part of the design process: ideation, research, criteriazation, visualization, prototyping, selection, production, implementation, and evaluation. 
• Design education: images (graphics), objects (ID), space (architects), experience (interactive design).

Four things we want in life is to do well (focus of school), do good (need to win fairly), be well (design is being blamed for consumption), and have well being. Have to help people in designing a future worth living into. Battle is not just to get the visual arts in the schools but also visual culture, visual design, and visual communication into general education in the schools. 

Images from session:

 

AIGA Make | Think: Roger Martin

Roger Martin

Sharing thoughts of how creativity is being valued and design thinking. "Why design thinking is the next competitive advantage"

Everything is the world crosses the mind of society as a mystery. How we create on a three-dimensional image on two-dimensional surface. We come up with a way of understanding that mystery: a heuristic. Gravity is heuristic apple following. Continue to term heuristic becomes an algorithm (formula to accomplish what we want). By the time we got something to the stage of algorithm, we can code it (without human interference). Why important? We reduce the cost of understanding.

Mysteries are expensive and take a long time. This is why it is done in universities.
Algorithms don't require great expensive skills so ability to reduce mystery to algorithm is what good businesses seek to do in order to invest in the next mystery.

If you as an organization don't reach back up to the mystery, then algorithm becomes a dead end. Design thinking is what helps organizations move back into the mystery.

Analytical thinking is to prove a proposition through inductive or reductive knowledge. Approach: rely on existing knowledge and repress judgment and refine what is. Goal is reliability, getting a consistent outcome.

Intuitive thinking is to know without explicit reasoning. Approach is to explore the new by casting off the past, suppress analysis, and invent what will be. Goal is validity that provides and outcome that meets the objective.

Design thinking is balance utilizing abductive logic, Charles S. Peirce. Its approach is respect for exploitation and exploration, the design of what should be, integration of future with past, combination of judgment with analysis. Its goal is a productive balance of reliability and validity.

Post Conference Contemplation: Everyone knows the ambivalence I feel about Design Thinking as a concept and Roger's presentation did not do anything to change my mind about the definition of design thinking. What he did do is provide the best explanation for what design thinking does good and specifically what type of thinking it is. Again, as an anthropologist, we use abductive logic as well, but this was not the AAA but AIGA. 

AIGA Make | Think: Daniel Eatock

Daniel Eatock

Images in Eatock's circle

• Giotto created the perfect circle.
• Photo of first person who take photo of each person in the audience until the last photo of him. He is obsessed by circles, drawing circles by hand. Interested in the attempt to draw the perfect circle. Enjoys  judging where the beginning and ending of line join.
• Lego perfect circle made out of square parts.
• Jewelry necklace of necklace clasps.
• Circle of students in chairs balanced with holding the person in front of you by leaning back.
• Photograph of strap to hold a camera. how do you get the strap in the camera lens.
• Scissors that requires another scissor to open it.
• Clear cassette tape with a perfect loop. 
• Tube of underground tube.
• Rubber stamp of impression of postage stamp.
• Wrapping paper of pricing labels. 

Must take break to go to the bathroom. Sorry

Back from bathroom. This presentation really lacked energy for me.

AIGA Make | Think: Sean Adams report on Command X

Sean is sooo funny starting the morning asking the Command X contestants on how they are working on the Captain Crunch challenge. Words of advice is that bold serif font is not necessary. They are having so much fun with the Captain Crunch. Finally saw someone to take it to the truly "adult" level. Allison went AWOL.