Day 02 of the Wenner-Gren Foundation sponsored Design Anthropology workshop focused on module two: Transcultural Aesthetics and Contemporary Design.
The lecture introduced the two main concepts for the module. The first is Fernando Ortiz's (1945) concept of transculturation, which is about the processes of acculturation, de-culturation, and neo-culturation in Cuba. The concept is important for the India participants because they are directly caught in the debates about where India is heading culturally.
The second concept is Esther Pasztory's idea of aesthetics as a technology of power. Where aesthetics has been used to control both social and environmental relations.
The tutorial focused on setting up the partners who will work together with a Kutch artisan. Then we analysed the transculturation of tobacco in India.
The co-participants paired up into teams.
Aesthetic conditions for tobacco in India, which is influenced by its own indigenous history of smoking.