Last night I was reading in New York Magazine about how Zoe Cruz was fired from Morgan Stanley. The story begins with a description of how she went to a meeting with her boss, CEO John Mack, expecting to be named his successor, but instead ends up getting fired. The rest of the story describes how Zoe Cruz was basically, punished by her male colleagues who openly hated her, ignored by her subordinates, and betrayed by her mentor. It also describes how this was partly a result of Zoe Cruz playing too well the game by adopting the aggressive power style of the men around her and the men being bristled by that.
I read the article with distress for what it means to be a women in positions of significant leadership. The lingering animosity towards powerful women 20-30 years older than me affects women of my generation and below. Generational changes will address some of this, so I can partly wait it out. But for the next 10-15 years, when I hopefully have made a transition from emerging leader to just leader, what model of power do I adopt?
Male Power?
Having attended Bryn Mawr College, I've been exposed to women who have adopted a stereotypical male style of elite power. Zoe Cruz would fit into that category as well as many women in their 50s and 60s in elite positions of power like Hillary Clinton. I do not forget that Condeleezza Rice is called the "Ice Princess." In many ways, it makes sense that this would be their survival strategy, when they were so greatly outnumbered and the hostility toward their presence so open.
It is of course a double-edged sword to adopt "male power," because I hear male colleagues all the time criticizing female colleagues, students, and me for being stubborn (i.e. holding strong opinions), self-centered (i.e. being independent), bossy (i.e. holding people accountable for what they say but fail to do), arrogant (i.e. believing in self more than the low estimation that they hold of your abilities, especially when you deliver on your promises), and cold (i.e. not crying when they do really mean things to you).
Yet, especially as an African-American woman, who comes from a deep matriarchal structure (and not because there were no men, its just the women are awesome human beings), I am willing to hold to my opinions, structure my relationships to optimize independence, hold people accountable for what they fail to do, believe in my own abilities without them needed to be reinforced by someone else's approval, and will not cry if you do really mean things to me (not in public). And in the past, I have been betrayed by colleagues (male and female) for being so. The great thing about being independent is that while your ego can be shattered by these events, they in no way affect your material well being, so you are easily able to regain equilibrium. And once you put your ego back together, you learn.
I've learned to hold my opinions yet seek to find shared opinions with others, remain independent but structure projects so that all can contribute what they do best, continue to hold people accountable and get rid of them if they are not (this is a must), believe in my own abilities but praise the abilities of others, and still not cry if people do really mean things to me. The truth is that I don't know any great models for what I've been doing with power, lately.
I mean I get bits a pieces from people. Praising people I've learned best from Ric Grefe. I think it comes from working with a mostly volunteer effort, so payment is only in affection and praise. Remaining independent but structuring for contribution I've learned from Robert Feldman. Holding my opinions but finding shared opinions I've learned from Ken Friedman. Not crying in public, except when you really need to, I've learned from Hillary Clinton. And perhaps that is all that you can get is learning bits and pieces from people.
But also having attend Bryn Mawr, there is the Goddess model of power. Tomorrow, I shall explore that more.
You seem to miss an essence of my point, which is that to apply a treatment to content is not decoration but rather the act of aligning the content to its proper form, which is not the same as generating the content itself like in a Word document. Yes, there is visual content, but most of my projects have to do with words.
In the projects I've worked on, I define the essence of the experience, write the words to describe it, and often do the information architecture. The designers with whom I collaborate seek to understand and interpret that content, then align it to its appropriate form from an inappropriate form (ie. the Word document). To align content with form is not the same as generating the content nor is it mere decoration. It is just a different phase in the designing process, which in most cases is not the task required of the professional designer because the client provides the content (it's products, it's history, it's brand essence). The client just don't know what form best expresses it, which is the work of the graphic designer.
I am clear about the fact that I work on highly complex information-rich projects that require in depth research to understand what the content is. In my experience, when I have offered designers the opportunity to create the content (what should be the words said here), they have been unable to do so because they lacked the contextual expertise to know what mattered in that experience and how to describe it in words.
Again, there are "designers as authors" who seek to provide the content as well as the form. Stefan Sagmeister is a good example. But he also doesn't do the type of design I would be engaged to work on. I work now and in the past with all types of designers, who perhaps are (1) students and thus struggle with the generation of content, (2) can produce content, but are really only interested in the aligning the form part of the process, or (3)can neither write or produce images, but can arrange them in ways that reveal the essence of the content. And more rarely, a bad designer who know nothing about form.
Sometimes it is frustrating for me, because I don't always have time to generate the content, so it would be great to have a designer who can do it when I am trying to juggle something else. And the caveat is that the content they generate has to be as good as something I would generate. But the truth of the matter is, I do "content "extremely well and the designers with whom I work best are always in the second group -- people who understand how to generate content, so that they respect the craft of doing so, but prefer to do the form work (which I cannot do as well). This makes it an effective collaboration.
I know graphic design in all its many forms and embrace its potentialities. I even train students to advance its potentialities. But as I stated to others before, the value add of any designer to me is their ability to give meaningful form to content. The meaninfulness refers to understanding the context over time, and thus allowing the form to resonate. But really the designer has no control over context or time, they are or ought to be masters form first to be a designer. The rest is even more value-add.
Form is not decoration, but it is not content either. I just wish sometimes that designers actually valued what they do so well. Then these movements into other areas would seem less like overcompensation for some lack. What I appreciated about Micheal Rock is that he is proud of being a designer, in perhaps what may seem to be its most limited manifestation of giving form to client's content. And the content is not just the words for the Guilt label, but rather the essence of the luxury shopping and owning experience of Prada.
Purifying water is a treatment which removes the impurity of extraneous matter so that you can get to the essence of H2O + electrolytes. Graphic design is a treatment with removes extraneous matter so that you can get to the essence of the content. Neither types of treatment do I confuse with decoration. But hey, what is wrong with decoration?