DRS conference day 3

DRS day 3 Am Plenary Presenters:

P1: Leslie Atzamon Visual rhetoric

Literature is the only art capable of rhetoric. Kerry. Masking of visual rhetoric.
visual artifacts are strucutred in same ways of verbal rhetoric.
Way that artifacts are used to define culture. Designers take it for granted that texture, etc. Has rhetorical significance. Literature visual cultural study, design history. Chris Linder

Lose sight of visual as theoretical form. Need to raise visual analysis to verbal analysis. consider design artifacts, culture looks at form. Puta visual artifacts as texts to be interpreted. The art of describing. Alpers.

Art history would look at iconography. Alpers would focus on cultural ambience of scientici occularity.

Dinosaur imagery changes over time based on new scientific knowledge. Curtis.

Flaxman and neo platonic forms and manufacturing design process. Web. Seeks conjuctional meaning. need to talk about intentionality. Imagine form and function for specific audience.

Her work looks at light of X rays in illustrations od Sidney Sime. Warning about strong light rays from hidden sources. Renewed visual culture of the artifact.

Comments Looking at form in historical and cultural context. How is culture embedded in the object. most material studies looks at culture's impact on design, see vice versa. (this the project that I am trying to do democracy artifacts.)

How do you connect in none visual form. She is putting together a complilation. There are some visual essays.

P2: Graham McLaren National identity and british ceramic industry in pre war period.

About how manufacturers understand change. Image of homemaker plate, talked about as influence of x,y, and z, but does not tell you how it got there.

British ceremics was very insular and traditional. Pottery Gazette was main communication vehicle. There was Federation and conferences.

Pre war notions of pottery changed due to world influences, proper and traditional notions were in flux.

1920 30s Finding of ancient British pottery, led to descriptions in books about how represent national culture. Herbert Reed powerful cultural critic. Britishness became criteria of design.

Change had to be handled carefully, this move from tradition to modernity.
Represented in contraversy surrounding Utilityware (virginity, purity) for plain, new Britishness and emphasis on shape over decoration (roses).

These changes were sheparded in by few individuals.

Tension when government speaks about utility. The industry feel imposition of London.

The reaction to Scandinavian design as about morality. Against it, so escribed as feminizing of Scandinavian men. No beer but drink milk and lemonade.

P3:Michael Biggs Fundamental principles of academic research

Two key areas Epistemology and methods

Epistemology issue of should we be concerned that there are different models of design research. Theory is just an explanatory tool which is used by my interest, my questions. There can be parallel worldviews.it depends on motivation. But it should work with internal coherence.

Methodology. What is relationship between question and the answers one is seeking. I go back to looking at the words people use.

Ontology of research Contrast with idea of intention of author for it to be researched.

Research must be disseminated, because must influence the actions of the field. It is accumulative but does not have to be progressive. Needs to be communicated by an effective journal. Need to be community.

Originality, must result in something new for the community not just the indivvidual. Trivial and conseqential originality. researcher must demonstrate that this is new. Does not account for that which is not dessiminated.

Context, need to show the use and interpretaion of the knowledge.

Who decides what meets criteria. Needs to have intentionality of author and audience.

For originality to be recognized in its context, need the critic who has more experience.

Intention is desirable but other criteria are the audience's judgement.

Commentary What is consequential research versus the trivial?

Consequential appears over time. Do not know until there is evidence of resonance and practice is impacted.

Note: excellent panel

DRS Day 3 plenary II

P1: Wendy Wong Design in China Tradition and heritage, difficult for China to adapt to what is happening in last 3 centuries.

yin yang symbol is there, but Confucious is more appropriate for.understaning Chinese design. The master and apprentis model in which makes lots and lots of copies before creating something new is still the mode.

Republican period 1900s -1930s Key question: What is modern Chinese person?
First members criticized Chinese designs.

After 1947 communism take over Two dominant forms of expression emerged: woodcut and grand red nationalistic.

1978 open up to outside world Design is modern in china, expression of obtaining a modern lifestyle.

Note: Since I was on the platform and could not see, I was not able to follow her very well.


P2: Andree Woodcock and John Burns Computer based animation for learning.

Showed animation of Mars Daisy simulation of use of microprobes to explore Mars

Aim facilitate cross faculty liaison Interterdisciplinary process in CSG

Important research topic was cogent computers (ie. Environmentally sensitive and able to form networks.

Why format needs to be engaging Public as stakeholders, recruiting, learning experience Top down approach using video

Why Animation In teaching, enhances the teaching experience and better cognative recall

Influences for design and concept Victorian landscape space exploration Startrek

Iteration process added a person avatar to humanize the experience, especially in the recruiting of women.

Evaluation
Groupwork dealt with abstract concepts earlier in process. Illustrations of new work needed done more completely earlier. Visualizations were problematic

Teaching and learning was successful

Dissemination and recruitment were not allowed to ask questions from recruits

Use of in house animation as research tool Collaborative working Future work by providing public with new opportunities.

P3: Alain Findeli What is design theory?

Note: he had this dogmaesque presentaion where he outlined his talk with images of his physical paper and hand drawings.

Will try to answer but not in traditional philosophical way. Do an empirical study.

Two influences
Le Design by Flamand and Racine Bremen conference paper in by him in Design Issues

5 parts of paper

What is the Research question What is method Apply method and do fieldwork Interpretation and discussion Relevance

Research question Focus only on research question and observed design theory at work. Good situation is theory critique.

Theorie is relationship between discourse and practice.

Method Goethe phenomenonology, one century before Hussell. Soft empiricism no math or statistics. Need to observe the phenomenon.

Criteria is not true but practicality. know when you are ready when you can wrap it up as poem, but use collage and clay.

Result (four types of theorie) 1_Minimal only need practice 2_Interpretive. tradition of history, art criticism, more text and pictures is bad. Theoretical discussion about design are very helpful (anthro) but not interested in the practice. 3_Hard or rigid theory, engineering model. Practice is the reduction of the theory. Have to explain application. 4_Situated theory, dynamic have competent practice. Still cannot observe it in the student.

Interpretation Rudof Steiner's anthropology (neo-Aristotelian), have theory of the human being. Philosophical not cultural anthropology. Freud is popular in France.
He likes Steiner because he is a pragmatist. Concerned with practical application.

Humans have body,soul, spirit.
Soul is capable in thinking, feeling, and willing. Thinking is world acting on person. Feeling is tasting the world. Willing is acting on the world.

Last model is organic flowing of all elements, person who is able to harmonize them. This person is free.

Conclusion What is contribution to design knowledge? What is the consequence for design? What is the consequence for the education for design?

Competent, cultivated, efficient, enlightened is the type of designer produced by each of the four theories 1_Minimal, 2_Interpretive, 3_Hard or rigid theory,and 4_Situated theory.


DRS day 3 am session 1


DRS day 3 Am Plenary Presenters:

Leslie Atzamon Visual rhetoric

Literature is the only art capable of rhetoric. Kerry. Masking of visual rhetoric.
visual artifacts are strucutred in same ways of verbal rhetoric.
Way that artifacts are used to define culture. Designers take it for granted that texture, etc. Has rhetorical significance. Literature visual cultural study, design history. Chris Linder

Lose sight of visual as theoretical form. Need to raise visual analysis to verbal analysis. consider design artifacts, culture looks at form. Puta visual artifacts as texts to be interpreted. The art of describing. Alpers.

Art history would look at iconography. Alpers would focus on cultural ambience of scientici occularity.

Dinosaur imagery changes over time based on new scientific knowledge. Curtis.

Flaxman and neo platonic forms and manufacturing design process. Web. Seeks conjuctional meaning. need to talk about intentionality. Imagine form and function for specific audience.

Her work looks at light of X rays in illustrations od Sidney Sime. Warning about strong light rays from hidden sources. Renewed visual culture of the artifact.

Comments Looking at form in historical and cultural context. How is culture embedded in the object. most material studies looks at culture's impact on design, see vice versa. (this the project that I am trying to do democracy artifacts.)

How do you connect in none visual form. She is putting together a complilation. There are some visual essays.

Graham McLaren National identity and british ceramic industry in pre war period.

About how manufacturers understand change. Image of homemaker plate, talked about as influence of x,y, and z, but does not tell you how it got there.

British ceremics was very insular and traditional. Pottery Gazette was main communication vehicle. There was Federation and conferences.

Pre war notions of pottery changed due to world influences, proper and traditional notions were in flux.

1920 30s Finding of ancient British pottery, led to descriptions in books about how represent national culture. Herbert Reed powerful cultural critic. Britishness became criteria of design.

Change had to be handled carefully, this move from tradition to modernity.
Representedin contraversy surrounding Utilityware (virginity, purity) for plain, new Britishness and emphasis on shape over decoration (roses).

These changes were sheparded in by few individuals.

Tension when government speaks about utility. The industry feel imposition of London.

The reaction to Scandinavian design as about morality. Against it, so escribed as feminizing of Scandinavian men. No beer but drink milk and lemonade.

Michael Biggs Fundamental principles of academic research

Two key areas Epistemology and methods

Epistemology issue of should we be concerned that there are different models of design research. Theory is just an explanatory tool which is used by my interest, my questions. There can be parallel worldviews.it depends on motivation. But it should work with internal coherence.

Methodology. What is relationship between question and the answers one is seeking. I go back to looking at the words people use.

Ontology of research Contrast with idea of intention of author for it to be researched.

Research must be disseminated, because must influence the actions of the field. It is accumulative but does not have to be progressive. Needs to be communicated by an effective journal. Need to be community.

Originality, must result in something new for the community not just the indivvidual. Trivial and conseqential originality. researcher must demonstrate that this is new. Does not account for that which is not dessiminated.

Context, need to show the use and interpretaion of the knowledge.

Who decides what meets criteria. Needs to have intentionality of author and audience.

For originality to be recognized in its context, need the critic who has more experience.

Intention is desirable but other criteria are the audience's judgement.

Commentary What is consequential research versus the trivial?

Consequential appears over time. Do not know until there is evidence of resonance and practice is impacted.

Note: excellent panel


Wonderground Day 2 afternoon

Jetlag caught up and I began to zone out significantly in the afternoon. Heard great talk by Nikola Morelli on Service Design. I will try to post from cell phone later. Here is his picture.

Nice evening discussion about different design journals and meeting more people to participate in the design and governmentality publications and conference.

I present today, so I might zone out in the afternoon again, but I will try to be diligent.

The conference has been excellent community wise. The papers are interesting but I find a lack of awareness of what other fields have done, which has been a point of discussion. I don't understand why designers feel like they should reinvent the wheel when they can take someone else's wheel and convert it to a spaceship. But I don't believe that originality is possible without knowing everything else that has been done, so maybe I just don't get it.

More later I promise.


DRS Wonderground Day 2 AM plenary

DRS day 2
Plenary I Presenters: Cherie Lebbon Artemis Yagou Alethea Blacker Tiiu Poldma Lucy Niemayer

Lucy Niemayer Product evaluation Did a survey of men. New focus on meaning in design (looking at emotional issues).
Postmodern society: design is linked to attidueds, values, and experience.
Attitudinal design Mental style and lifestyle, context of use.

Classes of shavers (four) based on number of blades. Men 20 to 30 years and different classes. Probing tools Questionnaire, collages (images and words), product evaluations, product personality.

Results Group 1more traditional, conservative, and use disposible shavers, colllages dealt with family, prefer rigid head and reject organic shapes, represent stable family life.

Group 2 more open, more choice, and use disposible blades, collages dealt with social lifestyle with men, prefer pivoting heads, represent high class person want to be in the future.

?? How does this differ from market research techniques?

Tiiu Color and light in interior environments Color and light theories are taught s separate. This is based on Cartesian bias. Not valuable if going to be relevant in the future. Lighting has changed (LEDs. Fiber optics.) due to technologies. Need to support human needs
Changing how people react to environments. Frustrated with teachng color as pure aesthetics. Because more dynamic and messy.

Her course: Color and light theory, application, interior spaces, and case studies. Explore objective and subjective components of light and color. Use university spaces as laboratory.

Integrat theory and practice. Dynamic processes s explored Students experiment

Artemis
Design and emotion

Design has always been about eliciting emotion. Even during high modernism. Designs were sensuous. Choice of products have alwyas been emotionally based.

There is market driven understanding of emotion. She looks at history of emotion and design. Carthatic experience of religious artifacts.
Postmodern explore negative emotions like aversion to provoke critical thinking. Exploitation of national feeling like Greek watch.
Turkish researcher exploring the refrigerator in its ethnographic meaning


Afternoon session DRS meeting Day 1

afternoon session

P1: Digital design system Aoyama and.yamaguchi Cocept sketch 3d model and mock up model

Tool supports sketching and 3d models Repeat of drawing make decisions Digital tool sketcher does the same

Function for extracting sketch line
Interviewed car designers to find out what lines are extracted. Smoothness and sense movement. Adopted the pressure and velocity of pen to extract the best line.

Modification of sketch lines

Function for construction of 3d model. Car design using 7 silohuette views. Put into 2q lines of perspective project . Tool creats other views. Can translate to parallel view and can correct it.

Good line extraction maximum pressure minimal changes in pressure and velocity use positional averages to modify line

2D sketch inputted in perspective view and then other views decided by system. Commentary Did not think about user. Not thought of used outside of car design.

P2: John Fraser collaborative tools for designers. 2001 _ 2004 link to design around the world. International team. Used blackboard tool. 4 weeks graphic design team projects.

Research is concerned with:
Use of public and private space. Synchronous and asychronous.

30 groups of 3 or 4 students Public space of introducts Balance private space with mentoring. Students wanted to protect problem solving and ideation Public forum for critique. Looked at success of work and communication. Conclude: scaffolding had propositional statements on work and critique of process. Number of messages Had to participate in critiques

Comments Files were exchanged by students. A lot were annoted. In some cases had leader and not others.
Strong mentorship broke sense of safety.

P3: Asim Yantar Sound design Ed for interactive media Taught for 7 years. Students not as creative with sound for interactive media design.
What is creativity: Often use speech sound but distracting when looped.
Sound design 3rd semester of 8. Give ability to design sound. Tried 4 versions of course. This is the fifth. Tie conceptual,space, to sound. Students still take video with just motion. Students select sound to covey emotion. Image conveyed through sound. Had to use non musical sound.

Sound physic Sound design skill. Realistic, non realistic, composition, and editing. Sound image relation Sound motion relation

Results of study 1 when sound is used most important data is motion 2 need to use non realistic or natural sound 3 sound.should make it easier for user to navigate 4 designer needs to be able to design sound or direct others 5 60% of students are able to do 4.


Notes from am plenary session

Second Plenary

Met Ken Friedman who is great and is introducing me to the people for design and governmentality. Per Mollerup who did the policy design for Estonia and Latvia. Key note speaker for today.

Chris Rust, MC

Design Studies Award winner Dr. Andy Dong

Nigel Cross

Speaks about the highlights of the last 40 years since DRS founded in 1966.

Purpose of DRS is to develop the research and studying of the process of designing in all its many fields.

1960s
Conference of Design Methods in 1962.
Systematic Methods for Designers L Bruce Archer. Herbert Simon the Sciences of Articificial.

1970s Christ Alexander. Critique of work of 1960s. J Christoper Jones "FORGET design methods "

Horst Rittle concept of the Second Generation of design methods and introduced idea of wicked problems.

Bruce Archer et. al. 1979 Design for General Education, entering of design into primary and secondary schools.

DRS Conferences in 1971. 1973. 1976. 1980.

1980s Consolidation and establishing of journals. Design studies (1979). Design Issues (1984) Design Issues (1988)
Concepts of Designerly ways of knowing. Establishing design as own discipline. Design studies on its own terms.

1990s Expansion More conferences and journals

Future 2000s Interdisciplinary, internationalization, new international societies for design researc h. Professionalization. Fellow grade introduced to DRS, peer recognition with rolling members. First 20 members read.

KEYNOTE SPEAKER Per Mollerup Design policy advisor for Estonia and Latvia

SIMPLICITY Problems of marking bathroom doors. Simplicity. Portugues pictograms.
Simplicity an essential part of design research. Devising courses of action. Simplicity is subject and purpose of design research. Early ancestors life was complicated; tools were simple. Scandinavia home of simplicity. Yes and no. Before adding, need to reduced something.

Fields of simplicity. Some things are complicated: tax forms.

Complex vs. Complicated Complex. Consisting of interconnected parts. Complicated. Difficulty of understanding.

Parameters Number of parts. more parts = less simplicity Variety. more variety = less simplicity Structure. Less structure = less simplicity

Motives:
functionality, easier to use.
One all fits all. Simple for manufacturer but not user.
Aesthetics, people prefer simple to complicated. Minimalism in art in 1950s. Free work of personal effectations. Entered into Architecture. Exit ornament. Death of ornament p. 1910 Adolph Loos. Rich materials substitute for ornamentation. Mies van der Rohe and Corbesier used structure as ornamentation. Centre pompidou.
Find trends in furniture and auto design.

Ethics, simplicity for moral reasons. Christianity and simplicity. Ecology and simplicity in use of things. Piet hein, the tyranny of things. Poem."If possess more than eight things you are possessed by them."
the Shakers communities in the US. Designed own material culture. Shaker design by function, aesthetics, and ethics.

Forced simplicity Material and technological lack in early ancestry and in developing nations. Today we have an abundance of choice. More choices make us less happy.

A modern choice Life is quatitatively easier, but more complex. Complexity expands to keep us busy.

Simplicity in research Occam's razor revised Eistien's reminder, everything should be made as simple as possible.


Opening of Wonderground conference

Opening of Wonderground

Mayor of Lisbon Spoke of history of geography and Portuguese exploration.

Fernando. Congress head spoke of: Science is magic. Design is seduction. 1849 room was built to seduce. Center is where everything converges. Good that it is a small center. Wish us success in clarifying reality. Happy celtic new year.

Director of IADE school.
Happy to host Wonderground. Students will benefit. Design as multidimentional activity.

Rector of IADE school. Antonio Fero Newspaper called us brilliant minds. IADE was the first design school in Portugal.

Chair of DRS
He spoke of the changes that David During made that allowed DRS to move forward as more international and adventursome. Only society open to all disciplines of design and academic and professionals from all countries. He asked what purpose does the DRS can serve. Need to construct value of design research. Need to help/support design interactions with other disciplines.
The head of the firt meeting, Steven Scharwtz wished them good science. Ken Friedman wrote a paper about how design as science,(i.e. systematic approach to design). Steven Scharwtz said that design is the science of uncertainty. Wishes us,"Good science and great uncertainty".


Blogging from Wonderground 2006 in Lisbon

Wonderground I arrived at the Wonderground Conference today (GMT) in the city of Lisbon. It is foggy, and hilly like SF as my colleague Daniel said. Some of it reminds me of Bilbao and some of Paris. I like the mixture of traditional Palaces and modern office buildings. The residential flats are like the ones in Bilbao, very tall.

I don't think the conference venue will have wifi, but I wil hope to blog through my cell phone. It is going to be interesting to see if this is my true "tribe" of people on the edge of design and research. It is very international.

I attended the reception tonight. Not much fun because I knew absolutely nobody and it felt like too much effort to introduce myself. It wil be better with name tags and conference topics to discuss.

I am super sleepy, not having had any real sleep for now 24 hours +.