Name: Zhang Rui
Home town: Dalian, Liaoning, China It was a little, lovely costal city.
Where I live now: Beijing, China
Background/Occupation: Visual Communications. Focusing on Branding Design in BA, Interaction Design/ Art/ UX research in MA.
My favourite colour: Yellow-green
What I think of when I think of the colour blue:
home-town, sea, ocean
Three cultural values that are important to me:
Loving beautiful things,
Eager to learn,
Always on the road.
Five images of things coloured blue that have meaning for me:
1. Blue is un-desgined/thinkless
file://localhost/Users/kinkycheung/Desktop/屏幕快照%202014-06-06%20下午4.35.14.png
If you don't know what color to use, using blue which will never be wrong.
Like Google and Facebook, the Geeks who don't care aesthetic always use blue.
2. Black Blue is the color of Chinese schoolar.
file://localhost/Users/kinkycheung/Desktop/8632736963_TIME_1376927638290.jpg
The first pen of a chinese student is always the old one from their parents, mostly the one they used in their studenthood, like an inheritance. The color of inks the mostly kids used is be given as well, mostly stands for the taste of their family.
In my observation, I found that:
People who use pure blue are mostly come from labor class or less educated ;
People woh use black blue ( Chinese name, like darker navy blue) are mostly come from well educated or schoolar family.
The black ink is more a choise of people who care handwriting/ calligraphy.
So I believe that Black Blue is the color of Chinese schoolar. It is not so strong contrasty as pure blue and black, but low-key and humble.
3. Blue is easy to get and durable.
file://localhost/Users/kinkycheung/Desktop/2008110713131357.jpg
In the poor economical circumstance era, Blue is one of the only three color that people can dressed. The others are Grey and Black.
4. Blue is tasteless sometimes poisonous.
file://localhost/Users/kinkycheung/Desktop/201092516348.jpg
If yellow is sour, red is spicy, pink is sweet, ect, it seesms that you can't define a flover that blue is.
Probabilly, there is no nature foods are in blue color, Blue is artifical color in foods, or a clue of poison
5. Blue is color of noble choice.
file://localhost/Users/kinkycheung/Desktop/images.jpg
Not only western culture has a saying "blue Blood"or royal blue, Chinese noble also use blue.
noble in here is more related to King's bothers or high officer of govenment. Yellow is the exclusive color of king's own family. If the bothers of king or officers used the yellow, it will be seen as usurping power and the throne.