Emergency Experience Model
the Protest March

Polish poster design

Recently I read on AIGA Voice, an article written by Andrea Marks about Polish poster designer, Henryk Tomaszewski called Meeting the Master. The article was fascinating in that it discussed how this innovative form came out of the contraints of the time: the destruction of the Warsaw after WWII, the lack of paper, and the need to promote foreign cinema.

My student designers often think that innovative design comes out of freedom (unlimited time and money), but I have found that innovation happens when one can create something meaningful within the most severe constraints (cultural and social). On my tour this summer, one of the places I hope to visit is the Poster Museum in Wilanow, Poland.

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