EPIC conference 2006
Wall Street's ownership over the public good

Corrections: IDSA conference

It seems that with my hurried notes, I misquoted Doris Wells-Papanek on her presentation. Below is a corrected version. Thanks Doris.

Doris Wells-Papanek, Tailored Learning Tools

She started with a video young man doing exercises, jumping off of objects. She then asked the audience:
What were you thinking as you watched the movie? The movement
How did the imagery and music make you feel? Awe
What did you want to say? He is making his environment his own.
How did it make your body feel?

What did the imagery & sound mean to you?

Her talk focused on the 5 different types of learning systems:
Cognitive
Emotional
Social
Physical
Reflective

She talked about design using learning systems to engage the working memory and the long-term memory in order to do better at "Retain, recall, transfer, and apply knowledge" or understand. She took us through her background. She is married Victor Papanek’s second cousin. She is into learning, developing Tailored Learning Tools to consult with students with learning challenges. She works with designers, building tools and strategies. Her son had learning struggles which got her into the field of learning.

Product environmental design is background,. She has worked with Xerox, Apple, Lotus, etc.
Interviewing users, looking for patterns in think, learn, experience
Work with kids with autism
Working with middle school and high school students learning ID

Designers can engage, motivate and empower by understanding how the brain works. With all humans, the brain works the same, but the experiences and environment are different. How do you get into the head of many different users?

Last 10 years, more known about how we learn than in the last 100 years. Designers as educators as well, but (USERS) students attend the school of life. Need to bring design to life within their context.

Main points:
Make choices wisely because (USERS) students are counting on you.
Increase your awareness of how users think, learn, experience, and feel.
Actively engage with the user.

Comments

Arvind Lodaya

Anthropology and material culture studies could well provide the bridge between design practice and theory; however, we must not forget aesthetics and cognition as well. I would love to discuss this with you in more detail - as I'm pursuing a Ph.D. with the same focus.

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