DRS day 3 am session 1
Change in the guard

DRS conference day 3

DRS day 3 Am Plenary Presenters:

P1: Leslie Atzamon Visual rhetoric

Literature is the only art capable of rhetoric. Kerry. Masking of visual rhetoric.
visual artifacts are strucutred in same ways of verbal rhetoric.
Way that artifacts are used to define culture. Designers take it for granted that texture, etc. Has rhetorical significance. Literature visual cultural study, design history. Chris Linder

Lose sight of visual as theoretical form. Need to raise visual analysis to verbal analysis. consider design artifacts, culture looks at form. Puta visual artifacts as texts to be interpreted. The art of describing. Alpers.

Art history would look at iconography. Alpers would focus on cultural ambience of scientici occularity.

Dinosaur imagery changes over time based on new scientific knowledge. Curtis.

Flaxman and neo platonic forms and manufacturing design process. Web. Seeks conjuctional meaning. need to talk about intentionality. Imagine form and function for specific audience.

Her work looks at light of X rays in illustrations od Sidney Sime. Warning about strong light rays from hidden sources. Renewed visual culture of the artifact.

Comments Looking at form in historical and cultural context. How is culture embedded in the object. most material studies looks at culture's impact on design, see vice versa. (this the project that I am trying to do democracy artifacts.)

How do you connect in none visual form. She is putting together a complilation. There are some visual essays.

P2: Graham McLaren National identity and british ceramic industry in pre war period.

About how manufacturers understand change. Image of homemaker plate, talked about as influence of x,y, and z, but does not tell you how it got there.

British ceremics was very insular and traditional. Pottery Gazette was main communication vehicle. There was Federation and conferences.

Pre war notions of pottery changed due to world influences, proper and traditional notions were in flux.

1920 30s Finding of ancient British pottery, led to descriptions in books about how represent national culture. Herbert Reed powerful cultural critic. Britishness became criteria of design.

Change had to be handled carefully, this move from tradition to modernity.
Represented in contraversy surrounding Utilityware (virginity, purity) for plain, new Britishness and emphasis on shape over decoration (roses).

These changes were sheparded in by few individuals.

Tension when government speaks about utility. The industry feel imposition of London.

The reaction to Scandinavian design as about morality. Against it, so escribed as feminizing of Scandinavian men. No beer but drink milk and lemonade.

P3:Michael Biggs Fundamental principles of academic research

Two key areas Epistemology and methods

Epistemology issue of should we be concerned that there are different models of design research. Theory is just an explanatory tool which is used by my interest, my questions. There can be parallel worldviews.it depends on motivation. But it should work with internal coherence.

Methodology. What is relationship between question and the answers one is seeking. I go back to looking at the words people use.

Ontology of research Contrast with idea of intention of author for it to be researched.

Research must be disseminated, because must influence the actions of the field. It is accumulative but does not have to be progressive. Needs to be communicated by an effective journal. Need to be community.

Originality, must result in something new for the community not just the indivvidual. Trivial and conseqential originality. researcher must demonstrate that this is new. Does not account for that which is not dessiminated.

Context, need to show the use and interpretaion of the knowledge.

Who decides what meets criteria. Needs to have intentionality of author and audience.

For originality to be recognized in its context, need the critic who has more experience.

Intention is desirable but other criteria are the audience's judgement.

Commentary What is consequential research versus the trivial?

Consequential appears over time. Do not know until there is evidence of resonance and practice is impacted.

Note: excellent panel

DRS Day 3 plenary II

P1: Wendy Wong Design in China Tradition and heritage, difficult for China to adapt to what is happening in last 3 centuries.

yin yang symbol is there, but Confucious is more appropriate for.understaning Chinese design. The master and apprentis model in which makes lots and lots of copies before creating something new is still the mode.

Republican period 1900s -1930s Key question: What is modern Chinese person?
First members criticized Chinese designs.

After 1947 communism take over Two dominant forms of expression emerged: woodcut and grand red nationalistic.

1978 open up to outside world Design is modern in china, expression of obtaining a modern lifestyle.

Note: Since I was on the platform and could not see, I was not able to follow her very well.


P2: Andree Woodcock and John Burns Computer based animation for learning.

Showed animation of Mars Daisy simulation of use of microprobes to explore Mars

Aim facilitate cross faculty liaison Interterdisciplinary process in CSG

Important research topic was cogent computers (ie. Environmentally sensitive and able to form networks.

Why format needs to be engaging Public as stakeholders, recruiting, learning experience Top down approach using video

Why Animation In teaching, enhances the teaching experience and better cognative recall

Influences for design and concept Victorian landscape space exploration Startrek

Iteration process added a person avatar to humanize the experience, especially in the recruiting of women.

Evaluation
Groupwork dealt with abstract concepts earlier in process. Illustrations of new work needed done more completely earlier. Visualizations were problematic

Teaching and learning was successful

Dissemination and recruitment were not allowed to ask questions from recruits

Use of in house animation as research tool Collaborative working Future work by providing public with new opportunities.

P3: Alain Findeli What is design theory?

Note: he had this dogmaesque presentaion where he outlined his talk with images of his physical paper and hand drawings.

Will try to answer but not in traditional philosophical way. Do an empirical study.

Two influences
Le Design by Flamand and Racine Bremen conference paper in by him in Design Issues

5 parts of paper

What is the Research question What is method Apply method and do fieldwork Interpretation and discussion Relevance

Research question Focus only on research question and observed design theory at work. Good situation is theory critique.

Theorie is relationship between discourse and practice.

Method Goethe phenomenonology, one century before Hussell. Soft empiricism no math or statistics. Need to observe the phenomenon.

Criteria is not true but practicality. know when you are ready when you can wrap it up as poem, but use collage and clay.

Result (four types of theorie) 1_Minimal only need practice 2_Interpretive. tradition of history, art criticism, more text and pictures is bad. Theoretical discussion about design are very helpful (anthro) but not interested in the practice. 3_Hard or rigid theory, engineering model. Practice is the reduction of the theory. Have to explain application. 4_Situated theory, dynamic have competent practice. Still cannot observe it in the student.

Interpretation Rudof Steiner's anthropology (neo-Aristotelian), have theory of the human being. Philosophical not cultural anthropology. Freud is popular in France.
He likes Steiner because he is a pragmatist. Concerned with practical application.

Humans have body,soul, spirit.
Soul is capable in thinking, feeling, and willing. Thinking is world acting on person. Feeling is tasting the world. Willing is acting on the world.

Last model is organic flowing of all elements, person who is able to harmonize them. This person is free.

Conclusion What is contribution to design knowledge? What is the consequence for design? What is the consequence for the education for design?

Competent, cultivated, efficient, enlightened is the type of designer produced by each of the four theories 1_Minimal, 2_Interpretive, 3_Hard or rigid theory,and 4_Situated theory.

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