AIGA Next Maira Kalman
AIGA Next Command X semi-finals

AIGA Next Khoi Vinh

Khoi Vinh

Not going to talk alot about work, but talk about online in a print world. Works at and have website. A brief

Will talk about control. Interactive design is different from print at NYTimes which has to do with ideas of control.

Good design as solutions that tell good story. Traditionally, narrative is good design. Good storytelling:

  1. A coherent world view
  2. Managment of every element
  3. One way communication for information fro the author to the audience

Guiding principle of interactive design is behavior, which you cannot control. Giving control over to designers. Designers think this is blasphamy. "If we give them people what they want, they will never get what we know they need."

Undesigned sites have been there since day one. Techniques that designers use to exert control:

  1. Tell people to download font for site.
  2. Render text as graphics instead of HTML
  3. Pop up daughter window to control site space
  4. Tie sites to proprietary software like Internet explorer or Adobe Flash
  5. Counting on users to learn a site over time

What can you do to a printed page (read, mark, photocopy, share). Design is baked into the page.

What can people do to web browser text. You can enlarge the text. Click to go somewhere else (interrupt narrative flow). Roll over. Will re-render typeface. Can read screen reader for accessibility. Can add comments. You can extract text through RSS. Can quote it liberally.  You can edit it as in wiki.

The designer has lost control. The content is separated from the design. But it is not a loss of control but actually a multiplicity of states that exist.  Designer needs to think about all the states. Needs to  think about user experience.

Print is to Speech as Interactive is to Conversation. Difference is ability to control.

Digital media looks like writing but it is a conversation. IM is easy as conversation. Bulletin board is a conversation. Email is sometimes is document but mostly becomes conversation. Blog is best of documentary, but conversation with comments. Delicious is conversation. Article of NYTimes is a document, but when put online it becomes a conversation. Can comment online eventually.

He goes through the movement back and forth between oral and literary traditions, conversation versus documents. Documents and conversations rely on one another. Good conversations come out of good documents.

Facebook is highly designed compared to MySpace. There is lots of interest in grid based layouts. Technical publishers are doing books on fonts.

There is trend toward print fidelity through designer tools. Principles of good storytelling is relevant to the web. Users want to maintain control, and what them to be guided and clear.


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