AIGA M/T Affinity Session: Design Education for School Age Children

Caroline Payson, director of education Cooper Hewitt National Design Museum.

Because most students will not go to the physical museum, CH had to focus on the intangibles of design mainly design thinking and design process.

Teen Design program: teens get to speed date designers. Graphic Design Workshops. Also do more intense programs where they do college visits or overnights at Design Schools. Students in the intense program have 100% acceptance to elite design schools.

Teacher Training: Program such as Edcouch-Elsa program in Texas. Red Barn Chemical Site: worked with elders, sent samples to EPA, do student presentations to jury (people from town council, principle of school, and CH), they learned how to exhibit their work. At every point, think about the design process. Of two town pop of 2000, 200 people say the exhibition.

City of New Orleans: Design in the future is ground zero. People are going to be making decisions for long time. Brought 40 educators from New Orleans and Brooklyn, NY. The first year it was important to get them out. Used Chinatown because adjacent to Sept. 11 and changing populations.

To get the kids to understand design, you are thinking about the future, using that positive energy.
Design Fair with local partners who can go into class rooms or use studios. End every year with the design fair like science fair with the local partners.

St. Bernard Parish, New Orleans: Chalmette high school redid their courtyard through students design thinking and working in science class to understand the pumps of how they got flooded.

Have done three years of evaluation. more engaged and active learners, improved wrting, problem solving, and presentation skills. Enhanced collaboration and more positive attitude and involvement. 

12 major project cities.

Educator resource center: Every educator gets a stipend, need to create curriculum lesson plans and place on the site. 300 videos. Are going to create first unit on sustainable design. Have 1000s of educators, 1000s of education threads...

Next step is to build out website. Working in places that have primarily underserved populations, 88% black and latinos. We are probably connecting to more underserved communities within AIGA. Peer to peer, virtual mentoring, etc.

Martin Rayala, Kutztown University

  1. Design
  2. Design education
  3. Design education in schools
  4. Design education in schools as part of regular instruction taught by qualified teachers

He focuses on the fourth item. The visual world is massive and only small part being introduced in fine arts. If we could get people to understand the importance of the visual world, they can develop greater visual literacy. The are four pieces of visual literacy: art, visual culture, design, and visual communication. Visual communication is not universally accepted, there is determined effort to keep vis com out of school.

Big question: What should students know and be able to do?  General education core: Knowledge (content) is group Common Core. Skills such as critical thinking etc. is Partnership for 21st Century, tools is No Child Left Behind, and religious institutions focus on Dispositions.

  • Knowledge and Color: Getting color wheel in elementary, high school. But not RGB or Pantone. Content is not enough.
  • No Child Left Behind focused on the tools of numbers and words, but what about images and experiences. 
  • Skills are part of the design process: ideation, research, criteriazation, visualization, prototyping, selection, production, implementation, and evaluation. 
  • Design education: images (graphics), objects (ID), space (architects), experience (interactive design).

Four things we want in life is to do well (focus of school), do good (need to win fairly), be well (design is being blamed for consumption), and have well being. Have to help people in designing a future worth living into. Battle is not just to get the visual arts in the schools but also visual culture, visual design, and visual communication into general education in the schools. 

Images from session:

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AIGA Make | Think: Roger Martin

Roger Martin

Sharing thoughts of how creativity is being valued and design thinking. "Why design thinking is the next competitive advantage"

Everything is the world crosses the mind of society as a mystery. How we create on a three-dimensional image on two-dimensional surface. We come up with a way of understanding that mystery: a heuristic. Gravity is heuristic apple following. Continue to term heuristic becomes an algorithm (formula to accomplish what we want). By the time we got something to the stage of algorithm, we can code it (without human interference). Why important? We reduce the cost of understanding.

Mysteries are expensive and take a long time. This is why it is done in universities.
Algorithms don't require great expensive skills so ability to reduce mystery to algorithm is what good businesses seek to do in order to invest in the next mystery.

If you as an organization don't reach back up to the mystery, then algorithm becomes a dead end. Design thinking is what helps organizations move back into the mystery.

Analytical thinking is to prove a proposition through inductive or reductive knowledge. Approach: rely on existing knowledge and repress judgment and refine what is. Goal is reliability, getting a consistent outcome.

Intuitive thinking is to know without explicit reasoning. Approach is to explore the new by casting off the past, suppress analysis, and invent what will be. Goal is validity that provides and outcome that meets the objective.

Design thinking is balance utilizing abductive logic, Charles S. Peirce. Its approach is respect for exploitation and exploration, the design of what should be, integration of future with past, combination of judgment with analysis. Its goal is a productive balance of reliability and validity.

Post Conference Contemplation: Everyone knows the ambivalence I feel about Design Thinking as a concept and Roger's presentation did not do anything to change my mind about the definition of design thinking. What he did do is provide the best explanation for what design thinking does good and specifically what type of thinking it is. Again, as an anthropologist, we use abductive logic as well, but this was not the AAA but AIGA. 

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AIGA Make | Think: Daniel Eatock

Daniel Eatock

Images in Eatock's circle

  • Giotto created the perfect circle.
  • Photo of first person who take photo of each person in the audience until the last photo of him. He is obsessed by circles, drawing circles by hand. Interested in the attempt to draw the perfect circle. Enjoys  judging where the beginning and ending of line join.
  • Lego perfect circle made out of square parts.
  • Jewelry necklace of necklace clasps.
  • Circle of students in chairs balanced with holding the person in front of you by leaning back.
  • Photograph of strap to hold a camera. how do you get the strap in the camera lens.
  • Scissors that requires another scissor to open it.
  • Clear cassette tape with a perfect loop. 
  • Tube of underground tube.
  • Rubber stamp of impression of postage stamp.
  • Wrapping paper of pricing labels. 

Must take break to go to the bathroom. Sorry

Back from bathroom. This presentation really lacked energy for me.


AIGA Make | Think: Command X Round 01 Results and 20/20

Command X: Round 01 Results

And the judges eliminated two are contestants 01 and 04 John. Now there is only five left. Best in competition round winner is 02 Ryan. He does not get anything more. The judge, Caroline, from Elvis merchandizing chose it because could see changing the color. If you took Elvis Presley away, it was strong. Dissent: It is too one dimensional.

Next challenge: Rebrand and redesign the Cap'N Crunch Box to appeal to adult audience. Asked Jay Ward to create a character and then make the cereal. Image before reality. Do front of package, can spell out "captain" and must have connection to original Cap'N Crunch. Due tomorrow afternoon. Need to communicate that it s cereal, fortified with b-vitamins and iron, and made by Quaker Oats. 

AIGA 20/20

Debbie Millman, AIGA President. Thanks to Ric, Denise, and the rest of the cast of AIGA.

20 designers perform 1 minute each. This years theme is vibrant chapters:

  1. Donovan Beery and Nate Voss of Nebraska. 35point.com
  2. Kim Berlin: Metro North
  3. Charles Brock: Portland Think about killing Amazon Kindle. That was great. 
  4. Jane Naillon: Idaho Getting at tattoo that says Think on back of her neck. Painful
  5. Emily Carr and Jill Spaeth: DC Stamps for Supreme Court Justices
  6. Tracy Moore Clay: St. Louis Gave 1 minutes about the lack of black designers in design. Less than 1% are designers.
  7. ???: Wisconsin: 2nd year as revitalized chapter with 200 members
  8. Thy Doan and Kevin Perry: Salt Lake City, Revinylize project
  9. Jay Ganaden: San Francisco Losing is part of winning.
  10. Michael Guthrie: Memphis Finding your mojo Only one without images. 
  11. Bernardo Margulis: Philly
  12. Mike Joosee and Matthew Munoz: Raleigh Make badass things. Make impressions.  500 buttons Make, 500 buttons It Up
  13. Amanda Otto: New Mexico  Film of making a painting with New Mexico desert.
  14. Jeremy Perez-Cruz: Orlando About food
  15. Missed this, the names were too challenging to capture :(
  16. Valerie Sloan: Rhodes Island  Spoken poetry and images from her youth.
  17. Michael Surtees: NY Great images of NY with sound scape
  18. Robin Tooms: Houston Pet photos online: great montage of cats and dogs with LOVE
  19. Two missing!!! Wassup with that?

Wrap up

Kurt thinks that AIGA designers know how to have fun. Design fair reception.


AIGA Make | Think: Carin Goldberg

Carin Goldberg: Books and Stuff

Shows video of Issac Mizrahi saying he does not have to travel to places to get inspiration. Designers are addicted to Inspiration. Need visual artillery for inspiration. Inspirational booty is designer's crack. 

Motivation: driven money, fame, seven deadly sins and relatives. Fear of loosing credibility and desire not to be ignored. Was not cool as kid. Worked at Art Department in CBS. Found herself knee deep in cool. Moved to book jacket design. Motivation is not money but display in book gallery of Barnes and Noble, Borders, etc. Time Ink asked her to design journal, Gallup: corporations could make money by being more humanistic. Became Creative Director of Time Ink independent publishing. Got involved in New York Times to provide graphics for articles.

Why is everyone reading their presentations?


AIGA Make | Think: Command X Round 01

First challenge Redesign Graceland logo

Contestant 01 Matthew: wanted to make an icon that could work by itself with a G-clef with pompidour, the Vegas bling.

Contestant 02: Graceland gates, opening and E in negative space

Contestant 03 Bobby: Graceland on the themes decadence, music, and reverence. Lines of the guitar make it sweet. Hubert Joachim is the typeface designers.

Contestant 04: Challenged self to do just type version of logo. What is the feeling? Looked at 50s signage.

Contestant 05 Allison (female): Head stock of guitar, glamorous, spoke to rock and roll blues, choice typeface bold condensed from 1950s. 

Contestant 06 (female):  Included house because fans think it as a destination. Outlined gates of Graceland to get shape and diamonds from Elvis.

Contestant 07 (female): Timeline for man and the mansion. Needed to have glamour, raw sex appeal, from blue to gold. This would be my choice. 

My prediction for who goes would be contestant 04 who had the big E design.


AIGA Make | Think: Command X Round 01

First challenge Redesign Graceland logo

Contestant 01 Matthew: wanted to make an icon that could work by itself with a G-clef with pompidour, the Vegas bling.

Contestant 02: Graceland gates, opening and E in negative space

Contestant 03 Bobby: Graceland on the themes decadence, music, and reverence. Lines of the guitar make it sweet. Hubert Joachim is the typeface designers.

Contestant 04: Challenged self to do just type version of logo. What is the feeling? Looked at 50s signage.

Contestant 05 Allison (female): Head stock of guitar, glamorous, spoke to rock and roll blues, choice typeface bold condensed from 1950s. 

Contestant 06 (female):  Included house because fans think it as a destination. Outlined gates of Graceland to get shape and diamonds from Elvis.

Contestant 07 (female): Timeline for man and the mansion. Needed to have glamour, raw sex appeal, from blue to gold. This would be my choice. 

My prediction for who goes would be contestant 04 who had the big E design.

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AIGA Make | Think: Stefan Sagmeister

Stefan Sagmeister's seven year sabbatical that combines music and design. Stefan's lives is 25 years learning, 40 working, and 15 retiring, but better to intersperse the retirement years into working years, thus the one year sabbatical.

Job: Done for money, 9-5.

Career: Advancement and promotion.

Calling: Intrinsically fulfilling.

He does the sabbatical because it helps remain a calling. Did sabbatical in Bali. Did mosquito repellent typographic, 99 mangy dogs on T-shirts, design furniture with dogs. Peace between him and the dog. Coffe table of 340 compasses, designy chair of rattan, started meditation. Did little reading, Stumbling on Happiness by Daniel Gilbert. 

Stefan 12.5% personal use

3M 15% personal use

Google 20% personal use

How he took sabbatical: Put it in the book that he was going to take sabbatical, told people so that wouldn't chicken out, and created a proper list on the plane. Got 1,2-3, 5-6 hourly priorities.

Insight 01: In branding, sameness is overrated. Orchestra de Porto Casa de Musica: Architect, Rem Koolhaas looked at the building as a logo, so did an architectural logo. Put into Beethoven casa da musica color upon architectural form. Frank Zappa, another form. 

Insight 02: Didn't want to sell things. Bananas type that decomposed after several weeks. Used plaza stones as grid and pennies and thought people would take money. Amsterdam police put fence around based on call from neighbors and police took the coins to put in police protection. Made the happy film title sequence using animals in Bali.

Designers complain alot. Asked the audience to all get up and sign a song. High end karaoke. Sing like you really mean it. Sang to Ole to Joy about how clients don't appreciate him.

What I appreciate about Stefan is that he represents the art ethos of graphic design in terms of free spirited yet disciplined expression.


AIGA Make | Think: Al Bell

Al Bell of Stax Records: Memphis TN: Creativity with Courage

He defines: Creativity as having the ability or power to cause to exist, to bring into being, characterized by expression. Courage is the quality of man or spirit that allow them to perform under circumstances of great fear. 

Memphis is that what binds. Founded in 1819, and named after Egyptian town. Urban and rural crossroads to the South. Founding of Piggly Wiggly and FedEx. No where more found in music industry. He gives a history of Memphis music from spirituals, blues, country, soul, and rock and roll. Rock and Roll was born in Tennessee. He gives a long list of musicians. 

This is where Stax Records started, Beale Street, and tourism flourishes. Music is reinventing itself. Memphis music foundation. Music resource center with dedicated staff and tools. As Chairman, he plays a servants role to become an economic industry. Creativity with courage, with it we in Memphis will reclaim our place as cornerstone of music throughout the world.

I love the cadence of his speech which is that of a black pastor.  You cannot capture it here in notes.

Says that AIGA is pushing the envelop of visual communications. Exemplify courage because have to sell the intangible, combining music and graphic design that has power to communicate the message. Exemplify creative because move people to action. Wish to applaud you, show respect for you, and thank you for being you. 

He is going through the visual graphics of Stax Records. Issac Hayes Black Moses is a prime example. Wanted the visuals to ring true to the music. 

He invites everyone to visit Stax Museum and Music Institute.

RESPECT YOURSELF, Creativity with Courage. 

Follow him on twitter: www.twitter.com/AlBellPresents 

City of Memphis is pure energy and pure soul. Welcome you to Memphis, TN.